The Evolution of Ideas

The Facts: KFC paid college girls $500 each to wear tight pants with “Double Down” written in large letters across their rear ends to boost sales. KFC marketing chief John Cywinski says it’s an effective way to catch the attention of young men, who are KFC’s key customers.

Analysis: It is immoral for a woman’s body to be used as a marketing tool to lure young men.

Source: http://www.usatoday.com/money/industries/food/2010-09-22-kfc22_ST_N.htm